We are enjoying being part of the Programmatic Summit 2021 and wanted to share with you some resources that we think are useful in pertaining to the content from the day. Happy Reading!
CONSUMPTION
Nickable Charts:
Our collection of nickable charts is an incredibly useful resource including the most recent March 2021 Slides.
Device and Usage Reports:
Our most recent device and usage report for November 2020 can be found here.
REVENUE
Advertising Expenditure Report:
The IAB recently released the 2020 Calendar Year PwC Revenue Report, found here.
We also released a webinar on the State of Investment and Agency Trends in 2021discussing the results of the report and what is to come!
TECH & TRANSPARENCY
Ad-Tech Matters
Each fortnight, JJ brings you both technical and standards updates that we feel you’ll find useful.
ADAP’s 2020
The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies and digital publishers and subject matter experts. Check them out here.
PRIVACY & DATA
Privacy Briefings
Each month, Peter Leonard provides IAB Members with a Privacy and Policy update, check out February’s piece here.
Understanding Data
The Data Council created a Data Handbook to give guidance on the various types and definitions of data along with some best practices on its collection, management and usage.
DOOH & CTV
DOOH:
The DOOH Working Group have created a variety of resources that are available here.
CTV:
The Video Council have recently created the Connected TV Handbook, stayed tuned for the next edition later on this year.
AUCTION MECHANICS
AUCTION MECHANICS:
The Standards and Guidelines Council are currently updating the Auction Mechanics Handbook, check out the sneak peak here.
IDENTITY
IDENTITY:
We are working through a variety of projects in 2021 that cover off the topic of Identity but one of our favourites from 2020 was our State of Play: Cookies, Identity and Re-arc Webinar, check it out here.
BEYOND THE COOKIE:
The 2020 paper provides information on what they can do over the short, medium and long term to adjust their measurement toolkits for the future.
