2026: Hyper-localised OOH in action: Lessons from Oatly. Across the world, brands strive to make meaningful and measurable connections with their audiences. Oatly’s award-winning “Support Your Local Oat Dealer” campaign, powered by billups, is a standout example of how hyper-localised Out-of-Home (OOH) advertising can deliver value for both brands and communities.
Check out the case study here.