Blog
REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW
It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that…
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BlogCouncil Member of the Month: Stewart Heys
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Stewart Heys IAB Council: Mobile…
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Blog
Meet the Digital Leaders: Jonas Jaanimagi – REA Group
The IAB is talking to some of Australia’s digital leaders to hear their opinions on this dynamic industry. This week we talked to Jonas…
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Video
FY 15-16 Ad Spend: Figures and Opinions
The Australian online advertising market has delivered some amazing growth again, increasing $1.6 billion to reach $6.8 billion for the full financial year, (up 29.7…
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Blog
Council Member of the Month: Luke Donkin
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Luke Donkin IAB Council: Technology…
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Council Member of the Month: Robert Rivers
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. Name: Robert Rivers IAB Council: Standards…
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Blog
Ad Ops targets Melbourne
The first ever Melbourne based Digital Ad Ops Conference was held at the REA Headquarters on 2 May 2016. The conference is committed to…
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Blog
Digital Ratings Monthly in a nutshell
In October 2014, after a rigorous process, IAB Australia appointed Nielsen as the sole and preferred supplier for the digital measurement currency that is…
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Blog
The Startup – Part 1: Corporate to Startup and 6 months later…
I’ve spent my entire career working for well-established corporates and when a former Australian colleague asked me to consider joining a tech startup based…
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Blog
With data, big is not always best
Sometimes quality and beauty comes in small packages: diamonds, chocolates, poodles, bonsai trees, the Olsen twins. Okay, scrub the last one. But you get…
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Blog
How Australian supermarkets can acquire consumers using insights from location data
With just four grocery brands accounting for an estimated 90.8% of the Australian supermarket industry, it's safe to say that competition for getting customers…
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Blog
TV and Video Convergence: Piecing Together the Puzzle
Picture it. 1965, the golden age of television. A family huddles around the household’s only TV set, tuning into one of only a handful…
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