Perspectives
Local Agentic Advertising Sellers Pilot – FAQs
Explore the local agentic seller pilot and understand its impact on Agentic Advertising and the Australian advertising landscape.
AI
Guidance, research, and best practices on the use of artificial intelligence in digital advertising, measurement, and marketing innovation.
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PerspectivesAgentic advertising is coming. Here is what Australian sellers can do now.
Explore agentic advertising and what Australian sellers can do now to shape industry standards and improve their processes and prepare.
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Perspectives
A Guide to Prompting with LLMs: 2026 Edition
Unlock the potential of LLMs with our guide to prompting. Learn effective techniques for better marketing insights today.
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Perspectives
A Guide to Prompting with LLMs: Sell-Side Edition
Explore the guide to Prompting with LLMs Sell-Side, tailored for publishers and broadcasters in the Australian advertising industry.
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Perspectives
A Guide to Prompting with LLMs: Buy-Side Edition
Explore the Guide to Prompting with LLMs Buy-Side for brand marketers. Improve your media strategies and campaign performance today.
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Perspectives
A Guide to Prompting with LLMs: AdTech Edition
Explore the Guide to Prompting with LLMs AdTech for engineers and product managers in the digital advertising sector.
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Perspectives
A Guide to Prompting with LLMs: Creative Edition
Unlock the potential of LLMs with our guide. Learn effective prompting techniques for insightful marketing results.
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Perspectives
AI Educational Quiz
Our AI Working Group have developed a fun and easy-to-use AI Quiz, to help you assess your individual working knowledge and inspire you to…
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Perspectives
AI Readiness Advertising Infrastructure
An IAB Australia framework for understanding the strategic pillars, organisational maturity, and technologies shaping the future of advertising. Contents: (click to jump to section)…
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Perspectives
A Guide to Prompting with LLMs: 2025 Edition
This is general prompting guidance (created by the IAB Australia AI Working Group) designed for brand marketers, media agencies, publishers, adtech stakeholders to provide…
Membership
Become an IAB Australia member
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