08:00AM - 09:00AM | Registration & Welcome
08:45AM - 09:00AM
Nicole Sheffield - CDO, News Corp & IAB Chair
09:00AM - 09:25AM
Understanding brand impact and performance at all stages of the conversion funnel
Monique Macleod - Acting CMO, Commonwealth Bank
Total Audience Measurement - Are We There Yet?
Jessica Hogue - SVP, Product Leadership, Nielsen
There have been major developments locally and globally in digital audience measurement and cross media measurement over the last 12 months. Jessica, a global product lead from Nielsen will discuss innovation for digital text, video and audio measurement and what this means for total audience measurement and how this is changing how media is bought and sold.
10:00AM - 10:40AM
Australia’s Digital Measurement Report Card
Jessica Hogue, SVP, Product Leadership, Nielsen
Nicole Sheffield, CDO, News Corp
John Miskelly, CDO, Group M
Monique Perry, Head of Media Industry Group, Nielsen
Gai Le Roy, Director of Research, IAB Australia
Australia continues to be a leader digital measurement with the introduction of Digital Content Ratings. Industry leaders discuss the current state of play.
Native Advertising - How can engagement not be the most valuable metric?
Sarah Wyse, CRO, Allure Media
Susie Bayes, Brand Partnerships Director, Guardian Australia
Gabriela Martinez, Brand Strategy Manager, APAC, BuzzFeed
Sarah Keith, MD, Publicis Media Exchange
As more dollars are invested native and branded content opportunities, brands need to develop new ways of assessing this activity within their larger marketing plans. This session will outline and review different ways to assess different types of native advertising.
10:40AM - 11:00AM | Coffee & Networking
11:00AM - 11:40AM
Cross Media Measurement - Currency Exchange
Doug Peiffer, CEO, OzTAM
Joan Warner, CEO, Commercial Radio Australia
Brendon Cook, CEO, oOh! Media
Gai Le Roy, Director of Research, IAB Australia
Justin Papps, Director, CMO Advisory, PwC
In a world where media habits are changing rapidly and lines are blurring between media formats how can currency data stay relevant. Representatives from digital, TV, outdoor and radio industries will discuss the current state of cross media measurement in Australia and overseas.
Rebecca Tos, CEO, Columbus, ANZ
Peter Horgan, CEO, Omnicom Media Group, ANZ, MFA Chair
Melina Cruickshank, Chief Editorial & Marketing Officer, Domain
Anneliese Douglass, Head of Media & PR, Unilever, ANZ
Vijay Solanki, CEO, IAB
What is best practice when measuring impact across different types of media activity? Hear how agencies and marketers are assessing their digital and cross media campaigns. What are the missing pieces of the puzzle?
11:45AM - 12:15PM
Improving the Ad & Consumer Media Experience
Tim Whitfield, Director Technical Operations, GroupM
Tim will present data and recommendations on how the industry can take action to optimise & improve the quality of ad inventory available in market and at the same time improve the consumer experience.
The Halo Effect: what qualities drive higher advertising effectiveness
Ben Martin, Global Marketing Insights Director, comScore (UK)
What role does contextual environment play on branding effectiveness for advertisers? comScore will present data on the impact that different media environments can contribute to the success of your brand spend.
Ad Tech & Measurement - Improving the health of digital supply chain
Laura Quigley, Sales Director, IAS
Andrew Rudd, Head of Analytics APAC, Experian
Braden Clarke, Head of Audience Solutions & Automated Trading, REA Group
Sarah Melrose, Programmatic Director, Ikon
Jonas Jaanimagi, Executive Consultant, IAB
Ensuring that accurate and meaningful 3rd party measurement data from research and technology companies can be integrated into the digital ad supply chain is an important step in accurate assessment of digital inventory.
Prove It - What Does and Doesn't Work In Digital Advertising
Howard Seccombe, CDO, Roy Morgan Research &
Anthony Maguire, Product Manager, Telstra
Lawrence Puang, Media Lead, Quantium
Sarah Wilcox, Client Director, Kantar
Ben Millar, Digital Director, Ebiquity
Ed Harrison, CEO, Yahoo7
Leading research and data companies each give 5 rules for effective & efficient digital media spend based on actual aggregated campaign and market data.
01:00PM - 01:45PM | Networking Lunch
01:00PM - 01:45PM
Workshop: Best Commercial Use of Measurement Data
Led by Heather White - Head of Audience Insights, News Corp
& Lamberto Di Gioia - Director of Strategy & Insights, Seven West Media
The launch of Nielsen & IAB Australia’s daily ratings is a world first – measuring digital audiences across text, video and audio on a daily basis will provide the market with rich people based measurement. This session will provide information on how to make the most of this data set and rich insights on consumer behaviour across digital devices.
01:50PM - 02:20PM
Rethinking Digital - How Can Digital Contribute to My Brand Strategy?
Gonzalo Fuentes - Global CEO, Media & Digital Practice, Kantar Insights
How should brands adapt to the digital ecosystem? This is the wrong question. It should be how can the digital ecosystem contribute to my brand strategy? Global media lead for Kantar Millward Brown will outline how brands can effectively implement their brand strategy across media channel based on data from thousands of campaigns.
02:25PM - 03:05PM
How Digital Advertisers Can Effectively Measure Lifetime Customer Value & Use It as Their Primary KPI
Nicolas Darveau-Garneau - Chief Search Evangelist, Google
Short-term thinking yields short-term results. For brands to understand the long-term value of their customers, they need to rethink their audience targeting strategies.
Know When to Art, Know When to Science
Brent Smart, CMO, IAG
Willem Paling, Director Media & Technology, IAG
This talk details IAG’s journey of balancing art and science, how we managed the tension, and how we are working to implement a strong programme of scientific measurement and deliver high-impact creative campaigns.
03:05PM - 03:25PM | Coffee & Networking Break
03:25PM - 04:05PM
Hayley Cameron, Digital Commercial Manager, SBS
Nathan Powell, Director of Digital Ad Product, Nine
Rahul Ashtana, Regional Marketing Director, Kimberly-Clark
Sarah James, CDO, Carat
Cross screen video buying is increasing - this session will discuss real examples of digital, connected TV and linear TV measurement and effectiveness.
Brent Smart, CMO, IAG
Danielle Uskovic, Head of Digital & Social Asia Pacific, Lenovo
Madeline Wong, Digital Marketing Lead, Carnival Australia
Zoe Hayes, Senior Marketing Manager, Berlei
Vijay Solanki, CEO, IAB Australia
Marketers present learnings from recent media activity & how they intend to modify their spend in future. What has worked for their organisations and more importantly what hasn’t worked.
04:10PM - 04:40PM
Digital Audio Audiences
Benjamin Masse, MD Market Development Strategy, Triton
Benjamin Masse will present an insightful presentation on digital audio audience in Australia, including a never-before-seen comparison of scale and listening habits as it relates to the US. Citing exclusive data from Triton’s MRC accredited audience measurement platform, Webcast Metrics®, Benjamin will provide an overview of the standard in digital audio measurement in the U.S., along with the targeting and attribution capabilities that fuel the efficacy and high return of the medium.
Closing the Loop - From Media Exposure Thru to Sales
Kelli Nardis - Marketing Science Analytics & Partnerships Manager, Facebook
Like Hansel & Gretel, consumers leave a digital trail with everything they see and do online; presenting marketers with more information but ever more responsibility for deciding what matters specifically to them. For offline businesses, the big challenge to work through is in being able to link the digital crumbs to offline behaviours.
Facebook’s Kelli Nardis explores what is around the corner for marketers globally & locally when it comes to true accountability and building a fuller picture of consumer behaviour.
04:45PM - 05:10PM
Native Discovery: Driving and Measuring Results for all Points of the Customer Journey
Yaron Galai, CEO & Founder, Outbrain
Today, all marketers are performance marketers. In fact, the only difference between what we call performance marketing and branding is the patience in which they expect the conversion to happen. In this talk, Yaron Galai will discuss some of the ways that marketers are beginning to measure the success of their awareness-driven native advertising efforts from measuring search queries to moving away from reach metrics.
05:10PM - 05:20PM