Research
Nickable slides: Retail and Commerce
Download this industry slide pack showcasing the latest audience trends from the IAB-endorsed Ipsos iris dataset. While consumer concerns for cost of living pressures…
Research & Resources
View below to see all Research pieces and other Resources.
Refine your search using Advanced Filter Options (the funnel icon directly below) to locate relevant items more quickly. Filter by Disciplines, Insights, Markets or Year.
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ResearchVideo Measurement Framework
Explore the Video Measurement Framework to enhance video campaigns with insights on audience reach and ad attention.
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ResearchNickable slides: The new age of ageing
Explore the new age of ageing with insights from the Ipsos iris dataset. Discover how Australians are embracing healthier lifestyles.
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Research
Audience Segmentation in Retail Media: A Strategic Blueprint for Value-Driven Growth
Explore Retail Media Audience Segmentation and how it transforms first-party data into actionable insights for advertisers.
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Research
Instant Answers and Discovery
Explore Instant Answers and Discovery to enhance your brand's visibility in modern search engine results. Stay ahead with expert insights.
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Research
The Affiliate Program: Compliance Guide
Explore our Affiliate Compliance Guide to ensure a transparent and fair environment for your affiliate program.
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Research
Internet Advertising Revenue Report September Quarter 2025
Explore the latest trends in the IAB Australia Internet Advertising Report Q3 2025, showing a 9.7% growth in the market.
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Research
Digital Landscape Report – September 2025
Explore the Digital Landscape Report September 2025, detailing device ownership and usage among Australians aged 14 and above.
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Research
Nickable slides: Consumer Digital Media Trends – Social, Commerce, Lifestyle, Health and AI
Explore the latest Consumer Digital Media Trends with Ipsos iris data on social, health, and lifestyle insights.
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Research
Nickable slides: Social Networking
Explore the latest insights on Social Networking trends in Australia with valuable Ipsos iris data for your sales presentations.
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Research
Market Mix Modelling Landscape Report 2025
Explore the Market Mix Modelling Landscape Report 2025 to understand cross-media impact on business growth and ROI.
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Research
Evolving Search Journeys: The New Consumer Path to Purchase
Explore the New Consumer Path to Purchase and learn how AI influences consumer behaviour in search results.
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