AI Hub

This content is produced and curated by our dedicated Working Group, who are actively working to support our industry in and around core focus areas through 5x workstreams. To find out more about this group, click here.

A Guide to Prompting with LLMs: 2026 Edition

Select Columns LayoutIAB Australia — A Guide to Prompting with LLMs: 2026 Edition Created by the IAB ...

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A Guide to Prompting with LLMs: Sell-Side Edition

IAB Australia — Sell Side Edition: Prompting Guide Sell Side Edition — For publishers, broadcasters & sales ...

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A Guide to Prompting with LLMs: Buy-Side Edition

IAB Australia — Buy Side Edition: Prompting Guide Buy Side Edition — For brand marketers, media agencies ...

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A Guide to Prompting with LLMs: AdTech Edition

General GuidanceBuy SideSell SideCreativeAdTech AI Working Group IAB Australia AI Prompting Guide General prompting guidance created by ...

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A Guide to Prompting with LLMs: Creative Edition

General GuidanceBuy SideSell SideCreativeAdTech AI Working Group IAB Australia AI Prompting Guide General prompting guidance created by ...

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AI Impact Assessment: A Guide for Media Agency Roles

This guidance (kindly donated by the AI Working Group co-chair, Kellyn Coetzee) is intended as a step-by-step ...

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AI Educational Quiz

Our AI Working Group have developed a fun and easy-to-use AI Quiz, to help you assess your ...

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AI Readiness Advertising Infrastructure

An IAB Australia framework for understanding the strategic pillars, organisational maturity, and technologies shaping the future of ...

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A Guide to Prompting with LLMs: 2025 Edition

This is general prompting guidance (created by the IAB Australia AI Working Group) designed for brand marketers, ...

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AI Unlocked: A Resources & Learning Guide for the Ad Industry

This educational and resources guidance has been collated by the IAB Australia AI Working Group to help provide our ...

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