Resources referenced on the day

MeasureUp Fact Pack

Latest Digital Landscape Report

Choosi: Audio Creative

Creative in Digital Advertising Effectiveness

Device Ownership and Trends Report

Vox Pops from the day

The Importance of Ad Effectiveness

Presentations and Videos

Optimise your Brand Voice: Improving Audio Effectiveness Through Fit for Purpose Creative

Ralph van Dijk - Eardrum
Video

Rejecting Extremes: Measurement to help grow your brand and your marketing budget

Paul Sinkinson - Analytic Partners
Video

Focusing on the why (not the what) of digital measurement

Jane Ostler - Kantar Insights (UK)
Video

Planning for attention: Increasing effectiveness

Evan Russell - Inskin Media (UK) & Niki Brown - Woolworths
Video

Making the most of search in your digital ad mix

Matthew Daniell - IAG
Video

Connected TV: Over the Top Measurement

Grant Sterling - Rubicon Project (US)
Video

The Role of Industry Currency Data in the Future of Measurement

Andrew Gilbert - Director of Sales, Integral Ad Science
James Zaumeyer - Senior Director, Oracle Data Cloud
Poppy Hill - Head of Programmatic, Inmobi

Moderator:
Jonas Jaanimagi - Technology Lead, IAB Australia


Video

How to Optimise your Brand Voice: Improving Audio Effectiveness Through Fit for Purpose Creative

Ralph van Dijk - Founder, Eardrum
Nicole Papoutsis - Head of Brand & Marketing, Genea APAC
Jade Tran - Strategic Marketing Manager - Micro & SMB, Australia Post

Moderator:
Zoe SamiosĀ - Senior Reporter, Mumbrella

Video

Connected TV Panel: How marketers can connect with CTV audiences

Clive Dickens - CDO, Seven West Media
Juliette Stead - VP APAC, Telaria
Grant Sterling - VP Global Strategic Accounts, Rubicon Project (US)
Brett Poole - Managing Director, Finecast Australia (GroupM)

Moderator:
Gai Le Roy - CEO, IAB Australia

Video

The Role of Industry Currency Data in the Future of Measurement

Panel:
Gai Le Roy - CEO, IAB Australia
Doug Peiffer - CEO, OzTam
Victor Corones - Managing Director, Magna
Mal Dale - General Manager, The Readership Works

Moderator:
Megan Brownlow - Partner, PwC

Video

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